The Truth about Autocomplete

     An advertising campaign was put together for UN women by the advertising firm Ogilvy and Mather.  This advertising campaign was made to show that many people are still discriminating against women and that many people still believe that women are not equal to men.  The posters from the campaign used genuine Google searches which revealed auto-complete results for terms like "Women cannot..." and "Women need to...” where several negative words appeared to complete the phrases.  Some of the phrases that were completed were very shocking to read, such as "women need to be put in their place" and "women should be slaves".  I find it extremely disappointing to know that many people believe that women shouldn't have any rights and that they should be treated like dirt.

     Sexism still exists in the world today, and the advertising campaign is just one example of proof.  Sexist attitudes still exist today because many people don’t share the same point of view about women.  Many people have trouble changing their mind, no matter what anyway says, even if they are wrong.  A lot of people still believe that men are superior to women and that women are incapable of doing anything useful.  Throughout the years, women have done some incredible things like in 1893; women gained the power to vote and in 1963, the first women, Valentina Tereshkova, went up in a rocket ship and flew up into space.  But, even though women have accomplished these amazing things, some countries in the world sill think women should only stay at home and do whatever men tell them to do.

     Sexist attitudes have a large, negative impact on women, cultures, and societies.  Women are seen as inferior to men and as people who don't matter at all.  This attitude is very offensive to women and it can make some women actually feel as if they are inferior to men.  Sexist attitudes affect our culture because it can change the way women act around men and if this attitude continues throughout the generations, our culture will not grow in a positive manner.  This attitude also affects our society because this attitude causes tension and problems between men and women in all societies.  But I think we can change this attitude by teaching people that sexism is wrong; that we are all equal.  I think people should know about this issue and what they can do to help change it.  I think other campaigns like this one, should be created to let people know what women have achieved, and how they are still be treated unfairly today.