Brilliant Ad

     The Y&R advertising agency created an advertisement for Colgate, a company that produces and sells oral hygiene products, to tell kids that brushing your teeth is important.  The advertisement uses the Colgate logo and their slogan "Don't forget", which are printed on ice cream bar sticks and lollipop sticks, to remind kids to brush their teeth.

     Here is my favourite set of images from the advertising campaign:

     The advertisement campaign is very simple and effective and the message of this advertisement campaign, which is don't forget to brush your teeth, comes across very clear in this advertisement campaign.  I chose this campaign because of its simplicity and that I found the message of the campaign to be very important.  I also think this is a great advertising campaign because it is very clear that it is an advertisement for Colgate, and not some other brand like Oral-B or GUM.  The target audience, which is kids, is also very clear and that I think this advertisement is very effective, because it makes me want to brush my teeth when I see it.  The most appealing part of this advertisement, in my opinion, is that the ice cream stick is in the shape of a toothbrush.  The fact that the ice cream stick was in the shape of a toothbrush is what drew me to this advertisement campaign, because I thought that this was a brilliant idea for the company to incorporate.

     Colgate has many great advertising campaigns, but for me this campaign immediately caught my attention.  I preferred this Colgate advertisement campaign rather than the other Colgate advertising campaigns, because this campaign was very simple and I liked that the message of the campaign is directed at kids.  Unlike the other Colgate campaigns that have children has a target audience, this campaign has only a few words and the message is still conveyed clearly.